Agency dem
Eleven clients, eleven plans, eleven reports
To run one business channels na chore. To run eleven na different work entirely, and the part wey dey break no be the writing — na the last Friday of the month, when eleven reports suppose exist and each one suppose answer the same awkward question: wetin the retainer buy.
Di shape of di problem
Agency wey hold content retainer dey sell two things wey look like one. The first na the work: posts dey appear for the client channels, with the client voice, at rhythm wey somebody agree to. The second na the account of the work — monthly document wey go let the client see wetin dem dey pay for without dem go look eleven Facebook Pages.
The first na wetin the agency think say dem dey sell. The second na wetin make the invoice get paid, and na the one wey dem go do at eleven o'clock for the last Friday of the month by somebody wey dey copy figures into template. Na that part FABLS dey aim at.
One account, one plan for each client
Each client na separate business for your account, with im own writers, im own plan, im own channels and im own report. Nothing dey leak: writer wey dem build for the dental practice no know about the fitting company, and a plan no draw from another client themes.
Wetin dem share na you. One sign-in, one queue of drafts across all clients, one place to see which plans dey healthy and which dey drift from their shares. The approval work stay with the person wey know the client, and na list e be instead of eleven separate logins.
The Business plan na the one wey dem build for dis — several businesses on one account, ads for your own or the client ad account, and priority support for when a client Page do something unexpected at four for afternoon.
- 1Nowak BakeryInstagram dey run on autopilot since March. Blog and Facebook dey wait for you.
- 2Dental practiceEverything na approval. Health claims dem dey hold by rule, always.
- !Fitting companyFacebook token expire on Saturday. Two slots fail, repair dem don propose.
- 3Eight odasApprove one by one, or by client, or the whole morning at once.
- 4End of monthEleven monthly reports don already dey assemble themselves.
Separate plansOne queue
Nine clients, nine voices, and no be even one be yours.
The report na the product
People wey go receive per client, sections per pesin wey dey receive
Monthly report get list of recipients, and each entry get im own sections and im own language. Na dis mechanism dey make eleven clients possible, and e worth am to set am up proper for the first week.
The client marketing person
The full monthly: planned versus published, the channel breakdown against the agreed shares, themes wey dem cover, reception, and wetin next month plan already hold. For their language, with your name and mark on top am.
Di client oga
Na anoda person most times, wey neva see any post and go read one page only. Wetin dem plan versus wetin dem publish, one line on how pipo receive am, and wetin dey come. Di version wey ansa "dis one worth to continue?".
Your account manager
Di weekly one, full full, including di failures and di repairs, because di point of agency be say na you go tell client about problem first, no be make dem hear am from anoda side.
- 1Wetin you plan vs wetin don publish17 wey dem plan · 16 wey dem publish · 1 move go December · 0 fail.
- 2Compare to di agreementBlog 4 of 4 · Facebook 6 of 6 · Instagram 6 of 7.
- 3ReceptionRead am from each platform own figures. State gaps as gaps.
- 4Wetin we changeDrop one theme wey neva land at all. Two writer corrections carry go front.
- 5Disemba15 slots, lighter during holiday period, two dem leave open on purpose.
- ·Dem don send am1 Dec, 07:00 — to di owner, di marketing lead and your account manager.
Your name dey on top amNobody assemble am
Why dis one go settle di awkward talk
Content retainers dey get cancel for one kain way. Nothing spoil; di client just no fit see wetin happen, and after four months wey dem no fit see am, di line item go begin look like say e optional.
Report wey arrive first of di month, for di client own language, wey compare wetin dem agree to wetin dem do, go change dat talk before e even start. E no be persuasion document — na di plainest account of one month — and na dat one make e work.
E still protect you for di oda side too. When one month thin because di client neva send di photographs, di report go say dem hold di slot for photographs. Na better talk to get am in writing on di first than by phone for March.
Practical notes for di first month
Build one house writer of your own first, for di pieces wey go go out under di agency name, before you build any client writers. Na di fastest way to learn how good persona description dey look, and you go rewrite di first three no matter wetin.
Set di shares with di client, inside di meeting, before dem compile di plan. Shares wey add up to hundred na constraint wey go make honest talk about wetin retainer really cover, and e easy pass to get dat talk before time than inside report.
Set di recipients up proper for week one. To add di client owner for month four mean say dia first report no get anything to compare to, and dat na di least convincing introduction wey fit happen.
Di honest part: eleven clients na eleven queues of drafts, and somebody for your agency dey read dem. FABLS remove di planning, di drafting, di scheduling and di reporting. E no remove di judgment, and agency wey run every client on autopilot to save di reading time don recreate di exact service wey dia clients for don buy for free.