Reports dem
Somebody must hear wetin happen
Small summary every week, bigger one every month. Wetin dem plan, wetin go out, how people receive am, and wetin di plan go do about am next. You go choose wetin go inside and who go receive am — and di recipients na di reason dis page dey exist, because for agency, di report na di product.
Wetin monthly report really talk
E start with di plan, no be with numbers. Dem plan seventeen slots; sixteen publish; one move go December, and na here di reason dey. Dat comparison na wetin most reporting dey skip, and na di only part wey go tell you whether di arrangement dey work.
Den e go go by channel, against di shares wey you set: wetin appear for blog, for Facebook, for Instagram, and whether any channel drift from im share. Den reception, dem read am from each platform own figures, no be hand dem type am.
Den next month — wetin December plan already get inside, and wetin change for am because of wetin November do. A report wey end without talking wetin go happen next na receipt, no be report.
- 1Wetin you plan vs wetin don publish17 planned · 16 published · 1 moved deliberately · 0 failed.
- 2By channelBlog 4 · Facebook 6 · Instagram 6, against 20 / 35 / 45.
- 3Themes wey dem coverCraft 7 · Practical 5 · Seasonal 4. Balance hold.
- ·ReceptionDem read am from each platform own insights. Nothing wey hand type.
- 4Wetin changeTwo writer corrections carry go forward. One theme retire.
- 5Disemba15 slots, lighter for di holidays, two open for wetin come up.
Section wey you chooseDem send am give who need am
Two rhythm
Di weekly one na for you. Di monthly one na for whoever dey pay.
Every week
Short, and mostly operational. Wetin go out dis week, wetin dey wait for approval, wetin fail and wetin di repair be, and wetin next week hold. E suppose take one minute to read and dem design am make you read am for phone.
Every month
Na di one wey dem dey forward. E cover di month against im plan, by channel and by theme, with reception and with wetin next month go do different. Dem write am make person wey no dey any of di conversations fit read am.
Two e-mails a month, and none of dem talk “engagement”.
You fit customise am, because one report no ever fit suit two readers
You go choose which sections a report get and di order wey dem dey. A business owner wey dey run im own channels usually want planned-versus-published and small small other things. An agency client want di channel breakdown and di reception. A marketing lead wey dey report go up want di themes and wetin change. All three na di same month inside, dem just cut am different.
You fit set di tone too — a writer dey write di report, like everything else here, so e fit plain or warm like di rest of your voice. And e fit carry your own name and mark instead of ours, and for agency, dat one no be small thing.
People wey go receive am
Pass one person need dis one, and dem need different tins
One report get list of pipo wey go receive am, and each entry fit get im own sections and im own language. Na dis one make FABLS work for pipo wey dey handle oda pipo websites.
Di pipo wey dey do di work
Dem go get di weekly one, complete, including di failures and di repairs. Dem no go smooth anytin, because na to smooth am over na im dey turn small problem to quarterly one.
Di client
Dem go get di monthly one, for dia own language, with your name on top am. Planned versus published, di channel breakdown, reception, and wetin next month go bring. E go arrive by imsef without anybody assembling am, on di last Friday of di month.
Whoever dey sign di invoice
E fit be completely different person, and e fit be di one wey never see any of di posts at all. Short version wey answer one question — wetin di retainer buy dis month — na im dem usually need.
Where di numbers dey come from
Dem dey read reception from each platform own figures. No number inside report na wetin somebody type, and no estimate dey present as measurement. Where platform no give figure, di report go talk am instead of to fill di gap.
Dis one no sweet like dashboard full of invented indices, but na di only version wey go survive when client ask where one number come from.
Di honest part: monthly report no fit tell you whether content dey work after one month. Two or three months inside, di planned-versus-published line and di theme balance go tell you sometin real about whether dem dey keep di arrangement up. Reception dey take longer than anybody wey dey sell dis kain tin go like to admit.