Local business
One Tuesday for February
Di bakery, di clinic, di fitting company, di garage. One person dey do everytin, no marketing department, and Facebook Page wey suppose look alive on day wey notin special dey happen. Dat day na di whole problem, and na di one every content tool dey quietly ignore.
Why di second month na where e dey stop
Nearly every small business fit produce two weeks of good posts. Launch dey, or season, or burst of enthusiasm after somebody talk say di Page look dead, and for two weeks e genuinely fine.
Den February go happen. Notin new, di days long, and posting require say you go invent subject from notin at seven for evening after full day of real work. So e go stop — no be because anybody decide to stop, but because decision to make am easy no ever dey.
Plan wey dem make in advance na decision wey dem make when you get time, wey dem apply on day wey you no get any. Na all dis one be, and na why di plan matter pass di writing here.
Size am to ten minutes a day
Di constraint for local business no be ideas and no be budget. Na approval time — di minutes wey you get to read draft and decide whether e sound like you.
So di useful plan small. Three or four slots a week, on di one or two channels where your customers dey really, at cadence wey you fit keep for di week wey your dishwasher break. Almost everybody go ask for more at di start, discover am for week three, and halve am; you fit save yourself di two weeks by halving am now.
Di free tier connect one channel, and na exactly di right way to start. Run real plan on your Facebook Page for one month, find out wetin approving really cost you, and add di second channel when you know di answer.
- MonFacebookWetin dey happen dis week. Two sentences. Approved on Sunday in one tap.
- WedInstagramBehind di counter. Photo brief: di tray as e dey come out, no filter.
- ·Open space wey freeDem no put anything for plan. Dem dey use am for delivery wey come early.
- SatFacebookSaturday opening time, we talk am straight, because na wetin people dey check.
Four slotsLike ten minutes to read am
Di bakery wey dey near road get better story pass plenty software company.
Wetin to talk for February
Three topics dey usually enough
Local business people dey overthink dis thing. Customer no dey wait for deep talk; dem dey check whether you open, whether anything new dey, and whether you still sound like person wey dem wan buy from.
Everyday info
Opening time, changes, deliveries, wetin dey today, wetin no dey. E no sweet, but na di thing wey people go read pass anything wey you go ever post. Person wey stand for road with phone dey find exactly dis one.
Handwork
How dem dey make di thing, why e take di time wey e take, wetin spoil and how you handle am. Na dis one make you be one particular business, no be just any category, and e work for any work.
Season
Di times of di year wey your business really get. No be marketing calendar — na your own. Dem tell di plan about dem once, and e work around dem for six months.
- 1Di one wey dey postWarm, short, no dey try sell. E sound like di person wey dey behind counter, because na dem describe am.
- "Sample"Ready at seven. Di rye take im time tonight, and na so we like am."
- 2Di one wey dey answerStraight and quick. E handle di twelfth "una dey open on Sunday" for di week without e sound tired.
- "Sample"Saturdays yes, from eight, and e dey finish fast. Talk say you dey come and we go keep one aside."
Example wey dem makeDem describe your own with your own words
E must sound like you, and dat one take two weeks
Di first drafts go near but wrong. Phrase wey you no go ever use, happiness wey you no get, claim about quality wey you no go fit talk with your mouth. You go correct dem, di corrections go stay, and by di third or fourth week, di drafts no go need correction again.
Dat two weeks na di real work of setting dis thing up, and e worth am to do am well, because everything wey come after dey run on top am. Na why persona wey dem describe with three correct sentences about how you really dey talk pass two pages of adjectives.
Your own photos pass borrowed ones for di same way. If you no get anything, a slot fit pull royalty-free image with im licence join, and dat one okay as backup — but small blur picture of your own counter go always do more for local business pass perfect picture of another person own.
How one month dey look when e dey work
Fourteen or fifteen things wey dem publish across two channels. Ten or twelve minutes every week to read drafts, mostly on phone, mostly approved without change after di first month. One or two slots dem use for something wey really happen — delivery, closure, picture wey worth posting — because di plan deliberately leave space for dem.
And on di first of di month, short report: wetin dem plan, wetin go out, wetin people respond to. No be because anybody dey report to anybody, but because two or three of dem one after another na wetin go tell you whether e worth am to continue.
Di honest part: dis one no go make quiet business busy. Wetin e fix na di particular failure where customer check your Page, see nothing since August, and quietly assume say you don close. Dat failure common, e cost real money, and you fit avoid am completely.