FABLS, in six picture
Every week. Till forever. Nobody talk about that part.
Blog plus two social channel na full-time work wey nobody ever post job for. FABLS go take the shift. You go keep the only thing wey worth am: the approval.
Your blog. Di last post na: March.
E no ever be laziness. To publish well need person, and the person get other work wey get deadline. So the archive go stop, quiet-quiet, on one ordinary Tuesday, and nobody go even decide say e stop.
You go choose the writers before anybody write one word.
The style, the vibe, the audience wey dem dey write for. Na that decision make six months of archive read like one company instead of nine freelancers wey get different opinion about em dash.
A plan wey go run three to six months ahead.
No be content calendar wey you go fill on Sunday evening come abandon by February. Na plan wey FABLS go execute: drafting, scheduling and publishing to your blog, your Facebook Page and your Instagram.
One approval. Everything before am don already finish.
Nothing go publish without you. Na the only meeting wey this product need, and e no go pass the time wey you go take read the thing — which, if e good, you for read am anyway.
The best time to start na one year ago.
The second best na this afternoon, with coffee, as you dey describe wetin your company really dey do. After that, summary go land every week and every month wey go tell you wetin go out, where e go, and wetin e do.