Writer dem
Somebody suppose dey talk
Every post get voice whether you choose one or you no choose, and di businesses wey dey read bad online na usually di ones wey never decide. Writer inside FABLS na dat decision wey dem make clear: persona wey get style, vibe, audience and small stack of skills, wey you fit point at and change.
Wetin writer come be
Four tins, and none of dem na slider.
Style na how dem take build di sentences. Short and flat, or long and no dey rush. Whether e dey use questions. Whether e dey use di word "we". Whether e ever put exclamation mark anywhere, wey for most businesses na di single most useful tin to settle early.
Vibe na di temperature — warm, dry, formal, cheerful, careful. Na di difference between clinic wey sound like e dey reassure you and clinic wey sound like e dey nervous, using mostly di same words.
Audience na who dem dey talk to, and e dey change more than di oda two join together. Di same fact wey dem write for regular customer and for somebody wey never hear about you go produce two genuinely different posts, and most businesses need both writers.
Skills na di specific tins wey dis writer sabi do: write long form, answer comment, describe product, brief photograph. Dem pin dem to one version, so improvement wey dem make on Tuesday no go silently change wetin you approve on Monday.
Three ways wey you fit get one
Compose, adopt, or write am yourself
Form one
Start from di catalogue, pick di skills wey di job need, describe di style and di audience for your own words, and read three sample posts before you keep am. Ten minutes, and you fit throw am away and start again.
Pick one from dash-b
If you already get assistants inside dash-b, dem be di same kind of document. Bring one come across and e go keep wetin e sabi. You fit manage writers from either side.
Write your own
Some pipo sabi exactly wetin dem want and dem go rather type am dan to answer questions about am. Write di persona directly, pin di skills wey you want, and e go behave di same like any oda one.
Writer na decision, no be slot inside calendar.
Most businesses go end up with three
No be because three na rule, but because di jobs genuinely different. Somebody dey post. Somebody dey answer. Somebody dey write di long piece wey take one afternoon and pipo go dey read am for two years.
To split dem na wetin go stop blog post from sounding like caption and caption from sounding like press release. E still mean say you fit dey strict about one and relaxed about anoda: di writer wey dey answer comments fit run on autopilot long before di one wey dey write di blog.
Di examples for di right side na invented ones for dis page, using bakery, because bakery dey make di differences clear. Your own go be fitting company or dental practice and di shape go be di same.
- 1Ola · oga bakerWarm, short sentences, no dey sell at all. E dey talk about flour di way oda pipo dey talk about weather.
- "Sample"Ready at seven. Di rye take im time tonight, and na so we like am."
- 2Marek · di counterE dey answer comments. Plain, quick, e dey remember regulars by dia order.
- "Sample"Saturdays yes, from eight, and e dey finish fast. Talk say you dey come and we go keep one aside."
- 3Di editor · long write-upE dey write di blog. E get structure, e get patience, one idea per post, and e always carry photo brief.
- "Sample"Why our sourdough dey take thirty-six hours, and wetin dat one mean for your Saturday."
Example wey dem makeYour writers na documents wey dey your account
Pinning, and why e no be small detail
A writer skills dey pinned to one version. When a skill improve — and dem dey improve — your writer go still stay on di version wey e dey until you move am, and when you move am, e go show you wetin change.
Di reason no sweet but e important. If you approve one month of drafts on Monday and di skill wey dey under am change on Tuesday, den wetin go publish on Thursday no be wetin you read. Pinning remove dat kain surprise completely. Na di same instinct as to pin a dependency, but dem apply am to di thing wey dey talk for your business.
E still make correction worth am. When you edit a draft, dem go remember di edit for dat writer, and di writer wey you correct for March na still di same writer wey dey publish for July.
Dem belong to you
A writer na document for your castomo account, di same shape as dash-b assistant. You fit read am, edit am, copy am, export am, and carry am go. Content wey your writers draft na your own too — no arrangement dey wey go make wetin dem write for your business turn another person own.
Agencies dey like build one writer per client and keep one house writer of dia own for di pieces wey go out under di agency name. Both dey di same account and none of dem fit see di other plan.
Wetin people dey get wrong: to write persona wey too long no go make writer better. Three specific sentences about how you really dey talk pass two pages of adjectives, every time. Di useful detail na di one wey you go correct if you see am spoil.