How dem dey use am
Four shape of di same work
Di mechanism no change: writers, one plan, execution wey you approve, reports wey dey come. Wetin change na how many plans dey run at once, how much of di year you fit predict, and who dey read di report at month end.
Everything below na description of how di same four parts dey get different use, no be four different products. If your business no be one of dis four, di useful question na which one e resemble: na one plan you dey run or eleven, na season dey shape your year or releases, and di monthly report na for you or for person wey dey pay you.
Agency dem
Plenty clients, each with dia own plan, dia own writers and dia own monthly report wey dey go to dia own recipients. Di report na wetin dem dey measure di retainer against, so dem no suppose assemble am by hand on last Friday of di month.
Na here FABLS strong pass, because di parts wey dey tedious for one client go become impossible for eleven.
Local business
One person dey do everything, no marketing department, and channels wey suppose look alive on one Tuesday for February. A bakery, clinic, fitting company, or garage.
Di constraint here na approval time, no be ideas. One plan wey you size to ten minutes a day worth pass ambitious one wey dem abandon for March.
E-commerce
Catalogue na content plan in disguise. Every category, every season and every restock na something to write about, and di blog go reach people wey no dey search your name before.
Di channels split well well: di blog for people wey never find you yet, di socials for di ones wey don already find you.
SaaS
You ship every two weeks and write about am twice a year. Roadmap come be one plan; release come be three posts instead of changelog entry wey nobody go open.
Di hard part no be writing — your team fit write. Na say writing na always di thing wey dem drop when di release late.
Four kain company with di same empty Tuesday.
Wetin dem get in common
For all four cases, wetin fail no be di writing. Na di second month. Nearly every business fit produce two weeks of good posts by force of will, and nearly none fit produce six months of dem alongside di real work.
Wetin go survive di second month na plan wey person don gree to before, drafts wey go land before dem need dem, and approval step wey small reach say you fit do am between oda tins. Na all di argument be dis for di arrangement, and e apply di same way to bakery and to agency wey dey run eleven of dem.
Di report na di second common thread. Whether e dey go reach you, reach client, or reach di person wey dey sign invoice, month wey no get account of itself na month wey nobody fit defend.
- 1Writer demOne to three personas. Style, vibe, audience.
- 2PlanThree to six months for slots wey get date, themes and shares.
- 3How to run amDraft am ahead, person go approve am, publish am on time.
- 4Reports demWeekly for di person wey dey run am, monthly for di person wey dey pay.
- ·Wetin differentHow many plans, how di year take shape, and who dey read di report.
One akountOne system
Where e no fit well
Two situations, tok am plainly, because to find out for month two worse pass to read am here.
If LinkedIn or X na di channels wey matter to your business, dis no be di right tool today — di channels wey dey connected na WordPress blog, Facebook Page and Instagram.
And if nobody for di business go read draft before e publish, di value of di approval gate go disappear and you go remain with scheduler wey expensive. Di answer for dat case na smaller plan with person wey go read am, no be bigger plan on autopilot.