Blogging and social media, wey dem dey run for you
Pick your writers. Read di report.
Pick one writer, describe your business, and your calendar go fill imsef for di next three to six months. Di only thing wey you go still dey do by hand na to chop di cake wey you dey always post about.
3–6 months wey dem plan at once3 channels, plus di social board1 approval before anything publish2 report dem: weekly and monthly
Try am here — no need account, nothing to install
Talk about your business. Watch next month fill in.
Write one or two sentence about wetin you dey do and who you dey talk to. One month of post ideas for Instagram, Facebook and blog go drop inside di calendar day by day while you dey watch, each one tied to one theme wey di month dey always come back to. Drag one post go another day, rewrite im opening line, and keep di month once e look right. Di demo dey plan posts; e no dey publish anything.
Ideas wey you fit start from
Di whole thing, in four moves
Writer dem
Writer na persona: one style, one vibe, one audience, and small stack of skills. Compose one from di catalogue, adopt one wey you already get for dash-b, or write your own from scratch. Most businesses go end up with two or three — one wey dey post, one wey dey answer, one wey dey write di long piece.
Di plan
Den you go plan di next three to six months: di themes wey you want make dem cover, how often you want make you appear, which channels go get which share of di work, and di parts of di year wey matter to you. E go compile into dated slots wey you fit read at a glance.
How to run am
FABLS go work di plan. Each slot go get draft from di writer wey e belong to, di draft go wait for your approval, and once you approve am, e go publish. Autopilot dey exist, per channel, if you decide say you want am — e dey off until you switch am on.
Reports dem
Every week one short summary, every month one longer one: wetin dem plan, wetin go out, wetin e do, and wetin dey come. You go choose wetin go inside and who go receive am, na di part wey agencies care about pass.
Why dis one
Di hard part no be to write post at all
Anything fit write post for you. Wetin nobody dey give you na di six months of decisions wey dey around am — who dey talk, about wetin, how often, for which channel, and whether last month bring anything. FABLS na build around those decisions, and di writing just come out of dem.
Na plan, no be queue
Content queue na list of things wey somebody suppose dey top up every time. Plan different: e cover one stretch of calendar, e sabi wetin themes still never talk, e sabi say di shares between your channels suppose add up to hundred, and e sabi say August dey quiet and September no quiet.
Because e get date, you fit look di second week of November today and see wetin suppose happen. Because na plan and no be promise, you fit move one slot, kill one, or add one, and di rest go hold.
Week for 17 NovemberPlan · 4 spaces
- MonInstagramBehind di counter — dis week bake. Photo brief dey attached.
- WedBlog"Why di rye take thirty-six hours" — long form, one idea.
- ThuFacebookOpening hours for di long weekend, talk am plain.
- ·Theme balanceCraft 40% · Practical 35% · Seasonal 25%. E dey on track.
- SatInstagramSaturday queue, one line and one photograph.
Comot from di six-month planEvery slot get owner
Your hand still dey on di channel
Every channel start for approve. Writer go draft, di draft go wait, you go read am and tap once, and only dat time e go publish. Dat na di default and e no be trial mode — na how most people dey run dis thing permanently.
Autopilot na switch, per channel, wey you go flip on purpose. Some businesses turn am on for Instagram and leave di blog for approval. Some no ever turn am on at all. Nothing dey publish for your name wey you no either approve or decide clear say make e no go.
Dey wait for you3 drafts
- 1Instagram · Ola"Ready at seven. Di rye take im time tonight, and na so we like am."
- 2Blog · Di editor1 140 words, photo brief, three internal links wey dem suggest.
- !Hold backFacebook draft mention price. Dem flag am for you instead of to send am.
- 3Facebook · MarekLong-weekend time. Two sentences.
Approve all, or one by oneAutopilot: off
Report wey somebody fit actually hand over
Di weekly report short: wetin go out, wetin dey wait, wetin dey next. Di monthly report na di one wey matter — e talk wetin dem plan, wetin dem publish for each channel, how people receive am, and wetin di plan go do about am next month.
You choose wetin go enter am, and you choose who go get am. Di last part na why agencies dey use dis thing: one client monthly report go go to di client, for dia language, with your name on top, without anybody dey assemble am by hand on di last Friday of di month.
Report for month · November3 people wey go receive am
- 1Wetin you plan vs wetin don publish17 slot dem plan, 16 don publish, 1 dem move go December on purpose.
- 2By channelBlog 4 · Facebook 6 · Instagram 6, based on di share wey you set.
- 3Wetin people receive wellDem read am from each platform own figures, nobody type am by hand.
- 4Next monthWetin December plan already get inside, and wetin change because of November.
Section wey you chooseDem send am give who need am
Your account, your key, your content
FABLS dey publish through castomAPI with key wey belong to you. Your Facebook Page, your Instagram account, your WordPress site. If you revoke di key, publishing stop dat same minute — no separate arrangement to unwind.
Content wey your writers draft na your own. Di writers sef na your own: dem be documents for your castomo account, di same shape like dash-b assistants, and dem go leave with you.
Don connectYour key
- WWordPressYour site, through di plugin. Post dem arrive as draft or as publish, na you choose.
- fFacebook PageYour Page, your permission, your ad account if you dey use ads.
- ◎InstagramYour business account, with di photo brief attach to every slot.
- ≡Social boardEverything dey one view, so you fit see di week di way reader go see am.
One castomo accountOne wallet for di whole family
Who e dey for
Four shape of di same work
Di mechanism no dey change. Wetin dey change na how many plan you dey run and who dey read di report for month end.
Agency dem
Eleven client site, eleven plan, eleven monthly report wey dey go give eleven different set of recipient. Di report na di thing wey dem dey measure di retainer against, so make nobody assemble am by hand.
See how it worksLocal business
Di bakery, di clinic, di fitting company. One person dey do everything, and di Facebook Page still need to look alive on Tuesday for February.
See how it worksE-commerce
Catalogue na content plan wey wear disguise. Every category, season and restock na something to write about, and di blog go reach people wey no dey search for you before.
See how it worksSaaS
You dey ship every two week but you only write about am two times a year. Roadmap fit become plan; release fit become three post instead of changelog entry wey nobody go open.
See how it worksPart of one family, and e still useful on im own
FABLS na di part of di castomo line wey dey speak for public. dash-b na where you fit adopt writer and where di numbers land; clickSomo dey talk to people wey already be your contact; castomAPI dey carry every post and fit give slot royalty-free photograph with im licence and attribution already attach, from library wey dey search eleven provider at once. castoMIND dey use FABLS for di social half of product launch.
One castomo account dey sign into all of dem, and one wallet dey pay for all of dem. But you no need any of dat to use dis one: plenty business for here connect one WordPress site and no touch anything else.
Di honest part: writer wey you compose in five minutes go draft like writer wey you compose in five minutes. Di first two week na to dey correct things — phrase wey no be how you dey talk, claim wey you no go ever make — and di correction dem go stick. Wetin you dey buy no be machine wey dey guess right at once; na one wey go continue after you don teach am.
Tell us wetin your business dey do. We go show you di writer dem.
And di first month of one plan, wey dey faster than to describe one.