FABLS
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Writers, plan, execution, reports

Four parts wey dey move, and no fifth one dey hide behind dem. You decide who dey talk and wetin di next few months suppose cover. FABLS go do di drafting, di scheduling and di publishing, e go wait for you at di one point wey waiting matter, and e go tell you wetin happen after.

1Writer demA style, a vibe, an audience. You fit compose am, adopt am or write am.
2PlanThree to six months for themes, how e go flow and slots wey get date.
3DraftEach slot na di writer wey e belong to go write am.
4Approve amYou read am and tap once. Autopilot na opt-in, per channel.
5PublishYour blog, your Page, your Instagram, using your own key.
6Ripot amWeekly and monthly, to di recipients wey you name.

Most tools for dis area dey sell you step three. Dem go write a post, and dem go write am quick, and e go turn out say na di part of di job wey never really be di problem. Di problem be say a business need to show up on a Tuesday for February with something wey worth to talk, and to still dey do am for June, and to fit tell for di end of di quarter whether any of am worth di money.

So FABLS build around di decisions instead of di sentences. Who dey talk. About wetin. How often, and where. Whether e go out. Whether e do anything. Di writing na result of don answer dose ones, na why di drafts dey better as di plan dey grow instead of to stay for di level of di first prompt wey you type.

Di one place wey e stop and wait

Every channel start on approve. Dem go write a draft, e go sit for a list, you go read am and tap once, and e go publish at di time wey im slot talk. Nothing go out for your name wey you no see.

Dat gate na per channel, no be per account. E common to run Instagram on autopilot after some weeks — short posts, low stakes, one writer wey you don correct plenty times — while di blog still dey on approval because blog post na longer commitment and e dey read like official statement.

To turn autopilot on na deliberate act wey get confirmation attach, and to turn am off again na one click. No state dey where FABLS go quietly decide to start post on im own.

How execution dey work →

One slot, from start to finishWed 10:00 · Blog
  • 1Slot time reachTwo days before, so time dey to disagree with am.
  • 2Dem don draft amBy "Di editor" — di writer wey dis slot belong to.
  • 3Dem find imageRoyalty-free, licence and attribution attach to di file.
  • ?E dey waitApproval gate. Nothing go move until person read am.
  • 4Dem don approve amTwo sentence dem don edit. Dem don remember di edit.
  • 5Don publish amGo your WordPress site, through your own key.

Every step don write downNothing go publish two times

Somebody must write am. Na dat one be di whole problem from before.

Wetin dis one no be

E no be scheduler. Scheduler dey hold things wey you don already write and post dem at time wey you choose; di writing and di thinking still remain your own. FABLS na di other way round — di plan and di drafting na im work, and wetin remain your own na di judgment about whether one draft suppose go out.

E no be agent wey go decide by imself wetin your business suppose talk. Writer dey draft against slot wey dey exist because you plan am, in voice wey you define, and e stop. Nothing go invent campaign overnight and start to run am.

E sef no be substitute for to get something to talk. If your business truly no get anything to tell anybody, plan go make dat one show quick pass as e go fix am — which one fit be useful, but e no be wetin people expect to buy.

Di honest part: di first two week na corrections. Writer wey never been edited go write like writer wey never been edited, and you go see phrase wey you no go use and claim wey you no go make. Dem corrections go stick, and di two week na di price of everything wey come after am.