Willakuykuna
Ima ruwasqa kasqanmanta willayta iñarikuy huk runa
Sapa semanapi pisi willay, sapa killapi aswan hunt'a. Ima planasqa, imata kachasqa, imayna chaskisqa, chaynataq plan imatataq ruwayninta qhipan. Qam akllanki imata churanataq, pipas chaskinkichik — chaynataq chaskikuqkunaqa kay p'anqapa kawsayninpa hina, agenciapaq willayqa rurallan kasqanrayku.
Imata niwan killa willayqa
Ñawpaqman yupayniwan mana, plannmanta. Isqay chunka qanchis p'iti planasqa karqan; chunka suqtataq kachasqa; hukmi Ayamarq'a killaman apasqa, kaykunam chaypaq. Chay tupachinaqa achka willayqa saqisqam, chayllam qawachin kay kamachiy allinchu kasqanta.
Chaymantataq canal canalwan, churaysiki rakikunaykiman hina: imata rikurirqan blogpipi, Facebookpipi, Instagrampipi, huk canal manachu rakinmanta karurqan. Chaymantataq chaskiy, sapa plataforma kikin yupayninmanta ñawinchasqa, mana maqan qillqasqa.
Chaymantataq hamuq killa — Ayamarq'a plannimañá imayuq, chaymanta imata tikrarqan Wita killa rurasqanrayku. Imata qhipamanta ruwayta niypuq willayqa chaski qillqam, manam willaychu.
- 1Planasqa kaq ñawpaqchasqa kaqmanta17 planasqa · 16 kachasqa · 1 apachisqa yuyaysapa · 0 pakisqa.
- 2Sapa canal nisqapiBlog 4 · Facebook 6 · Instagram 6, iskay chunka / pusaq chunkayuq / pusaq chunka pusaqniyuqmanta.
- 3Churasqa temakunaRuray 7 · Ruraypaq 5 · Pacha 4. Chullanqa ñawpaq hinallam.
- ·ChaskiySapa plataforma kikin willakuqninmanta ñawinchasqa. Mana ima maqan qillqasqa.
- 4Ima hukchasqankunaIskay qillqaq allinchay apakusqa. Huk tema puchukurqan.
- 5DiciembreChunka pichqayuq p'iti, pasku pacha uraykachisqa, iskay kichasqa imam chayamuptipaq.
Qamllap akllasqa rakikunaykiMañasqa runaman apachisqa
Iskay kallpay
The weekly one is for you. The monthly one is for whoever pays.
Sapa simana
Short, and mostly practical. What was published this week, what is awaiting approval, what failed and how it was fixed, and what will happen next week. Reading it should take a minute, and it is made to be read on a phone.
Sapa killa
The one that gets forwarded. It covers the month against its plan, by channel and by theme, along with the reception and what next month does differently. It is written to be read by someone who was not in any of the conversations.
Two emails each month, and neither one says “engagement”.
Changeable, because one report never suits two readers
You choose which sections a report contains and in what order. A person running their own channels usually only wants the published-versus-plan and that's it. An agency client wants the breakdown by channels and the reception. A manager who reports to the higher-ups wants the themes and what changed. All three are the same month, cut differently.
You also set the tone — here a report is written by a writer, like everything else, so it can be as simple or as warm as the rest of your voice. And it can carry your own name and mark instead of ours, which for an agency is not just an adornment.
Chaskiqkuna
More than one person needs this, and each one needs a different thing
A report has a list of recipients, and each entry can have its own sections and its own language. That is what makes FABLS useful for people who manage other people's websites.
Llamk'ayta ruwaq runa
Receives the weekly one, in full, with the failures and their fixes. Nothing is hidden, because hiding it is how a small problem becomes a quarterly one.
Rantiq
Receives the monthly one, in their language, with your name on it. Published against the plan, the breakdown by channels, the reception, and what will happen next month. It arrives without anyone assembling it, on the last Friday of the month.
Factura-ta firmaq
Many times it is a totally different person, and many times they are the one who has never seen any of the posts. A short version answering a single question — what the monthly payment bought this month — is almost always all that is needed.
Maymantachus yupaykuna hamun chay
The reception is read from each platform's own numbers. Nothing in a report is a number someone typed by hand, and nothing is an estimate presented as a measurement. Where a platform gives no figure, the report says so rather than filling the gap.
This is more boring than a dashboard full of invented indices, and it is the only version that survives when a client asks where a number came from.
The sincere part: a monthly report cannot tell you if the content is working after just one month. Two or three months in, the line of published-versus-plan and the balance of themes will tell you something real about whether the arrangement is being maintained. Reception takes longer than those who sell this category like to admit.