Overview
Five jobs,one place to do them.
Every channel needs five jobs done, and a small business usually does one and a half of them. Set up the profile. Plan what to say. Create it. Run the conversation that follows. Learn what worked, and plan the next month from there. FABLS does each of the five, drafts and publishes and answers, and waits for a person wherever waiting matters.
Set up
A finished profile on every platform, with the texts and the pictures already cut to fit.
Plan
A strategy, then three to six months of dated slots, paid ones included.
Create
From scratch, from content, from a plan or all at once, with pictures, video, ads and boosts.
Run
Every comment, message and review in one queue, drafted for a person to send.
Learn
Every action recorded, every result explained, and what it taught carried into the next plan.
Most tools in this area sell you one of the five. They will write a post, and they will write it quickly, and that turns out to be the part of the job that was never really the problem. The problem is the other four: a profile nobody finished, a plan nobody made, a comment nobody answered, a quarter nobody measured. A business needs to appear on a Tuesday in February with something worth saying, to still be doing it in June, and to tell at the end of the quarter whether any of it was worth the money.
So FABLS is built around the decisions rather than the sentences. Who is speaking. About what. How often, and where. Whether it went out. What people said back. Whether it did anything. The writing is a consequence of having answered those, which is why every draft is briefed with its campaign, your brand facts and what the brand has already learned, rather than with the last prompt somebody typed.
Where it stops and waits
Every channel begins on approve. A draft is written about a week ahead, an owner or a manager reads it and approves it, and it publishes at the time its slot says. Nothing goes out in your name that a person has not approved, unless a manager put that channel on autopilot.
That gate is per channel, in each campaign, not per account. A manager can put Instagram on autopilot after a few weeks — short posts, low stakes, a writer you have corrected enough times — while the blog stays on approval because a blog post is a longer commitment and reads as an official statement.
Turning autopilot on is a manager's deliberate choice, and it can be turned off again. There is no state where FABLS quietly decides to start posting on its own.
Replies wait the same way. The post's writer drafts each comment, message and review, and an owner or a manager sends it. A channel can let a reply to a plain question or a thank-you go out by itself; a complaint, a lead, a private message or a review of three stars or fewer always waits for a person.
Ads wait the same way. A Google Ads campaign, a Meta ad or a boost starts paused and spends nothing until an owner or a manager approves it; ads never go on autopilot.
- 1DraftedBy "The editor" — the writer this slot belongs to.
- 2CaveatsTwo things for a person to check: a date and a price.
- ?WaitingApproval gate. Nothing moves until a person reads it.
- 3ApprovedTwo sentences edited by hand.
- 4PublishedTo your WordPress site, with its featured picture.
- 5CommentsThe ones the site approved come back to the inbox, each with a reply drafted.
- 6In the reportPublished on time, with its page views counted by the plugin on your own site.
Counted after publishingNothing published twice
Somebody has to write it.
That was always the whole problem.
Job by job
Five pages,
and then you know the product.
There is no hidden layer underneath this. Read these five and you have read the whole thing.
Set up
A guide for each platform, the profile kit with every text and picture cut to fit, a check after you connect, and the profile fields FABLS can send for you.
Learn morePlan
Goals and personas first, then three to six months of dated slots that know the holidays, the best hours and the budget.
Learn moreCreate
Four ways in, from scratch, from content, from a plan and all at once, and the pictures, video, ads and boosts that go with them.
Learn moreRun
Comments, private messages and reviews in one queue, moderation, a team inbox, alerts and a pause button.
Learn moreLearn
The ledger, the numbers as a series, reports that compare, tests, brand memory and the weekly and monthly AI reports.
Learn moreWhat this is not
- It is not a scheduler. A scheduler holds things you have already written and posts them at a time you chose; the writing and the thinking remain yours. FABLS is the other way round — the plan and the drafting are its job, and what stays yours is the judgment about whether a given draft should go out.
- It is not an agent that decides on its own what your business should say. A writer drafts against a slot that exists because you planned it, or answers a comment, a message or a review somebody left you, in a voice you defined, and stops. Nothing invents a campaign overnight and starts running it.
- It is also not a substitute for having something to say. If your business genuinely has nothing to tell anyone, a plan will make that visible faster than it will fix it — which is arguably useful, but it is not what people expect to buy.
The honest bit: the first two weeks are corrections. A writer that has never been edited writes like a writer that has never been edited, and you will find phrases you would not use and claims you would not make. You rewrite with a note, edit by hand and sharpen the writer, and the fortnight is the price of everything after it.
Around the five
Six more pages.
What the five jobs rest on.
FABLS opened on 3 September 2026 with writers, campaigns and the planner. Since then it has learned to run a brand as a team, to show you around or do the step for you, to publish to ten channels, to bring back every comment, message and review, to run paid reach on your own accounts, and to explain its own results.
Writers
A style, a vibe, an audience, composed, adopted from dash-b or written, and pinned so an edit never changes what you approved.
Learn moreBlog
A keyword, a meta description, internal links and a FAQ, clusters around a pillar, WordPress drafts and scheduled posts.
Learn moreAds and boosts
Google Ads search campaigns, Meta ads and a boost for a post that went out, all created paused and started only by a person.
Learn moreTeams
Roles, invitations, approvals, comments on every slot, tasks and the bell.
Learn moreAssistant and agents
Show me or Do it, hands-free voice, the AI generators, and AI agents over MCP under the owner's rules.
Learn moreRewards
Points, a level that pays, quests, a streak, badges, a shop and three short games.
Learn moreWhat it costs
Free with one channel connected, Pro at €15 a month for all three together, Business at €49 for several businesses on one account.
Learn more Writers